When negotiating product packaging design with customers, you should have a certain understanding of the customer's company and the customer's products. If the customer wants the gift box packaging design to be more integrated into the company's corporate culture, the customer can provide materials corresponding to the company's corporate culture, as well as the packaging design. Useful materials such as: product characteristic information, as well as product production process materials, estimated packaging costs, clarify the main target audience of this brand packaging design, etc., but these materials do not have to be fully invested in the packaging, so that the selection, selection of the packaging design suitable for the product. For example, tea packaging design, food packaging design, etc., clarify the primary and secondary relationship and optimize, and then after establishing the overall thinking framework, the picture information and text information are sorted out and designed, and integrated into the brand packaging design. The design idea is feasible and satisfactory, or it can be seen and fed back to the customer, making minor adjustments, and then reconfirming continuous improvement to the customer. Final proofing and landing production. This is a great way to grasp the convenience of elements and reduce communication costs.