Product packaging design is closely related to people's lives. When people buy various products, they pay more or less attention to the packaging design and choose products according to the packaging. For merchants, packaging design is related to the success or failure of products in the market, and brand packaging design cannot be ignored.

What should packaging design do? First of all, we need to conduct market research: the market environment is constantly changing. In order to design a product packaging design that meets the market demand, we must do market research in the early stage, deeply understand what the current popular packaging element design is, and then formulate the corresponding design plan. Second, discover the highlights of the product. When designing product packaging, do a good job of classification: gift packaging, electronic product packaging, food packaging design is very important. To discover the highlights of a product's features, it is essential to combine the product highlights with the packaging design. Together, let consumers see this advantage intuitively. The ultimate goal of creative packaging design is to enhance the competitiveness of the same product and avoid homogeneous competition. The design of product packaging should incorporate more unique creativity and reflect the unique side of packaging design, so that the designed product packaging will have greater influence. Allure.