With the rapid development of China's economy, people's living standards have been significantly improved, and life has been optimized on a large scale. The gradual improvement of living standards is accompanied by gradual changes in consumption levels. This will inevitably affect the optimization of the product. In the field of packaging design, high-end gift box packaging design, tea packaging design, among which, the fast-moving consumer goods packaging design developed in the fast-moving consumer goods industry is more widely used in daily life. So what are the key points of FMCG packaging?

In terms of packaging and composition, packaging design integrates trademarks, graphics, words and their combinations on the product packaging display surface to form a unique product packaging design. Product composition is a trademark, and the reasonable, comfortable and beautiful combination of graphics, text and color is a good design product.

From the appearance point of view, the appearance of FMCG packaging design is the shape of the decorative surface of the product, abstract, and the extraction of regular things is called abstract form.

In terms of materials, materials are the most intuitive packaging materials, and different materials or box types can improve the overall effect of product packaging. Materials, whether paper materials, plastic materials, glass materials, have different textures and display effects.